The client wanted an animation that could be displayed online and at trade shows to demonstrate their prefilled protein crystallization microplate product line. The animation needed not only to show the mechanics of tray setup, but also convey the ease of use of the product. This project presented several unique challenges over the course of production.

   One of the first challenges we were presented with was to produce a photorealistic computer generated replica of the actual product (the microplate). This was accomplished by producing a three dimensional reconstruction of the microplate and applying advanced raytraced materials during the rendering process.

   Another interesting, albeit subtle, issue was that protein solutions are typically clear. This made it very difficult to observe the dispensing of the actually solutions; hence, the vibrant blue color of the protein sample. Because of the way the animation was produced, the color of the protein solution, and indeed most objects in the animation, can be changed with minimal effort, at any time, depending on the clients needs. Producing content in this manner provides the client with flexibility to make changes later as their needs change and saves them time and money.

   In addition to the above challenges, the client also requested the animation be completed prior to the print publication date for the accompanying advertisement. The total time of completion for the project, from modeling to post-production, was slightly over one week.